Captain Ian McGowan approached me to help get his charter fishing site more visible in search results. After doing some research on the original site, how it was appearing in search results (12th page of Google for primary key words), analyzing the site navigation, content, use of keywords within links, and the overall structure of the site, it was apparent the site needed a major overhaul.

Here’s just a few improvements I made…

• Changed the site title to more accurately reflect site purpose, company and location.
• Changed almost all of the site navigation menu content from generic navigation titles to specific titles.
• Increased the number of navigation pages for specific content.
• Improved description meta tag with greater number of keywords specific to content.
• Changed the URL structure of entire site from pHp auto-generated URLs to an index friendly keyword driven structure.
• Generated an XML sitemap at the root to assist in indexing.
• Added and linked more social media content.

These were the major improvements to the site.  Within a couple of weeks, Apex Fishing Charters site ranking for some of our major searches have moved the site up to the first, second and third pages.  For now, it seems the goal is being reached.

Although the changes to this site were extensive, there is still more to do.

If you are interested in a great deep sea fishing trip in South Louisiana, Ian is the man for you.  You can check out the site here.

The wait is over for all you music lovers.  The Varsity Theatre App is in the Apple App Store now.  This app provides all the latest information about upcoming bands.  It’s a must have for anyone that loves music in a small venue setting.  Here’s a quick run down of the features…

• Scrollable table view of all the upcoming bands, DJ’s and events.  It lists event dates, times, price and opening acts.  It’s always up to date and is a great source of information.
• Contact information for the venue and the swell guys that run the joint.  If you need to get in touch with the booking agent or lost your favorite LSU rain jacket, it’s right there.
• A map utility lets you know exactly where the venue is in relation to your location utilizing the GPS features of the iPhone with Google Maps.
• If you need less techno directions, a special page is available with driving directions for your motorized pleasure.
• Private Party information is also available for those of you needing a quick set of info when planning parties, receptions or an announcement that you just won the lottery.
• Links directly to the website proper if you need to purchase tickets for your favorite show and you just can’t wait.

Best of all, the app is FREE.

So, head on over to the app store and get it.  You won’t  be disappointed.  Did I mention it’s free?